Job Summary

Oversees day-to-day agency performance and agency/client relationships of assigned accounts. Facilitates strategic marketing ideas for clients. Solves problems. Directs account staff. Partners with key stakeholders internally and externally. Participate in new business functions. Consults with senior management on agency staffing on assigned accounts. Usually has 8+ years of experience.

Responsibilities

Client Management

• Act as the primary client contact, building and maintaining strong, trusted relationships with senior client stakeholders.
• Understand clients' business objectives, industry challenges, and competitive landscapes to provide strategic guidance.
• Proactively identify opportunities to add value, expand service offerings, and enhance client satisfaction.
• Manage client expectations, ensuring projects are delivered on time, within budget, and aligned with objectives.

Strategic Planning and Execution

• Lead the development and execution of integrated marketing strategies, leveraging traditional, digital, and experiential channels.
• Translate client briefs into actionable plans, working collaboratively with internal teams to deliver innovative solutions.
• Monitor campaign performance using KPIs and analytics, providing insights and recommendations for optimization
• Stay informed about industry trends, technologies, and best practices to guide client strategies effectively.

Integrated Marketing Expertise

• Oversee the development of integrated marketing strategies across digital, traditional, experiential, and data-driven channels.
• Partner with creative, media, and strategy teams to ensure campaigns meet client objectives and industry standards.
• Stay informed about emerging trends, technologies, and best practices to keep the agency at the forefront of innovation.

Team Leadership and Collaboration

• Lead and mentor account teams, fostering collaboration and excellence across creative, media, production, and strategy functions.
• Promote a positive, results-driven team culture that encourages innovation and professional development.
• Ensure seamless communication and alignment across internal teams to deliver cohesive campaigns.

Financial Management

• Manage account budgets, ensuring profitability and efficient allocation of resources.
• Provide accurate financial forecasts, billing schedules, and reporting to both clients and agency leadership.
• Identify and mitigate financial risks, maintaining account health and profitability.

Business Development

• Collaborate with leadership on new business pitches and proposals, contributing strategic insights and campaign ideas.
• Identify opportunities to upsell and cross-sell agency services to existing clients.
• Actively participate in client and industry events to strengthen relationships and identify growth opportunities.

Decision Making

• Uphold our agency’s values: Humanity. Diversity. Integrity. Tenacity. Curiosity.

Qualifications

• 12+ years of experience in account management, client services, or marketing strategy.
• Proven track record in leading client accounts in an agency setting.
• Bachelor’s degree, or equivalent experience, in marketing, business, communications, or a related field.

Competencies

• Business Development (Emerging)
• Financial Acumen (Emerging)
• Business Acumen (Expert)
• Relationship Management (Experienced)
• Strategic Thinking (Experienced)
• Problem Solving (Expert)
• Results Oriented (Experienced)
• Effective Planning (Experienced)
• Building Alignment (Experienced)
• Team Building and Development (Experienced)
• Continuous Learning (Experienced)
• Functional and Technical Knowledge (Experienced)
• Technological Curiosity (Experienced)

Special Position Requirements

• Business travel is required.

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.