The key responsibility of the ABM expert is to put the on-ground team in the US in front of the target customers. To accomplish this objective, the candidate is expected to do:

• Account and Persona Research: Conduct in-depth research on target accounts and decision-maker personas, including technologies used, security solutions in place, pain points, buying triggers, and decision-making processes.
• Holistic Multi-Channel Outreach: Strategize and execute personalized outreach campaigns across email, LinkedIn, phone calls, and other relevant channels to maximize engagement with target accounts.
• Campaign Planning and Execution: Design and deliver highly targeted, account-specific marketing programs that align with sales goals, using tools such as LinkedIn Sales Navigator, Apollo, HubSpot and ChatGPT.
• Personalized Messaging Development: Craft customized content and messaging tailored to each target account and persona, ensuring alignment with their needs, challenges, and business objectives.
• Collaboration with Sales Teams: Work closely with the business team to coordinate outreach activities, share intelligence, and ensure a seamless experience for prospects.
• Campaign Performance Tracking: Measure and report on ABM campaign effectiveness using KPIs such as engagement rates, meeting set rates, influenced pipeline, and conversion rates, making continuous optimizations.
• Segmentation and Targeting Strategy: Build and refine account lists and segmentation strategies based on ideal customer profiles (ICP) and strategic business priorities.
• Technology and Tools Management: Manage and leverage ABM platforms, CRM systems (like HubSpot), email marketing tools, and analytics dashboards to automate and optimize outreach efforts.
• Market and Competitor Intelligence Gathering: Stay updated with market trends, competitor activities, and emerging technologies to sharpen account targeting and messaging strategies.
• ABM Best Practices Implementation: Continuously experiment with and implement ABM best practices, ensuring alignment with organizational goals and adapting strategies based on evolving market conditions.