Build, Scale & Operate Leading DTC Brands alongside A-Players Maneuver Marketing Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$150M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APAC top High-Growth Companies in 2023. This is just the beginning of our journey though, and you could be part of the next stage of our growth! Who We’re Looking For As a Creative Strategist, you are responsible for creating high converting collaterals & assets for our range of DTC supplements. These include performance-driven creatives like static ads, short form videos/UGC, landing pages, listicles to drive customer acquisition for our brand that focuses on women 35-65+. You will leverage creative insights, data, and research to craft a compelling and effective creative strategy. Key Outcomes Design new winning creative formulas across various ads & pages. Improve overall brand aesthetic, look & feel. What You’ll Be Doing Manage the ideation and execution of digital advertising assets for the direct response campaigns. Creating scroll stopping ads across various projects. (FB, IG, landing pages etc) Editing raw UGC/videos & turning them into high converting assets. Research competitor ad strategies, customer’s visual language, design new hypotheses and apply new attention grabbing techniques into ad production. Maintain a rigorous A/B test schedule, testing different hypothesis, styles and concepts. Redesigning/ optimising landing pages to improve eye flow, aesthetic appeal & conversion rates. Collaborate with external creative teams to produce high level assets to elevate our brand. (photoshoots, product videos) Support new product design, launch kits and promo campaigns. Requirements 5+ years of experience in creative DTC ads, A/B testing, CRO in the ecommerce space with an emphasis on design rather than data analysis. A portfolio demonstrating design & video editing skills that enhance user experience and conversion rates.(concept/ layout testing etc) Strong visual storytelling ability (design that evokes emotion, emphasises main points in the copy, while keeping a clean and polished look) Ability to distil new concepts into applicable frameworks and roll out them out to new designers quickly. Independent problem solver who is resourceful. Organized & meticulous. Obsessed with psychology, design, video, content & advertising. Dialled into the industry: Eg involved in the DTC twitter, DRM/creative testing spaces. Interested in applying skill sets in the right (highly scalable) opportunity/vehicle. Bonus: Experience, knowledge or interest in branding, sociology, psychology, storytelling, product design. Benefits Competitive salary and performance based bonus. Opportunities for personal development and advancement. Collaborative and dynamic work environment.