Description

• Assigned customers: Fiesta, La Michoacana, Sellers, El Ahorro, Brookshire Foods, Foodtown, Las Compas
• Establishes productive, professional relationships with key personnel at assigned customers at all levels
• Coordinates the involvement of company personnel, including support, service, management resources, in order to meet account performance objectives and customer’s expectations
• Meets assigned targets for profitable sales volume and strategic objectives in assigned accounts for all brands/categories
• Proactively assesses, clarifies and validates customer needs on an ongoing basis
• Leads solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel
• Deliver annual volume, manages trade spend and profit plan for all brands/categories in all accounts assigned
• On-going analysis and review of business trends to identify gaps to plan and execution for all brands/categories
• Actively participate in Annual Planning and Forecast process in collaboration with DSD Regional Team
• Develop annual promotion plan while adhering to DSD Regional Trade Spending Plan, and ensure flawless execution through consistent customer engagement and buy-in for all brands/categories
• Actively participate in customer payment processing including financial contracts, and collections
• Actively coordinates and ensures efficacy of customer Joint Business Planning process, assortment & segmentation (POG) reviews, and scorecard sessions using relevant fact-based selling
• Drives execution of account programming by collaborating with national and regional head quarter contacts and appropriate Operation Sales teams for all brands/categories
• Ensure pricing and merchandising objectives are achieved consistently with Portfolio/Brand strategy, account objectives and efficient trade spending
• Take lead on growth initiatives understanding overall category and competitive trends
• Authorization and expansion of all Barcel warehouse brands in assigned customers
• Maintain accurate performance information of customers
• Develop the tactics and resources plan for initiatives to ensure effective execution and communication plan of action to all stakeholders – Flawless plans on expectations to all programs and agreements to our distributors
• Ensure all promotions are accompanied by effective POS and incremental displays
• Aggressively sell price programs by utilizing best practices and available tools. Customize presentations to better appeal to customers’ needs. Evaluate ROI to ensure all promotions are within company TPR guardrails
• Executes distribution on new and existing priority SKU’s in-line recommendations aligned to Company standards, Gold Standard Execution
• Establishes “Wiring Model” that ensures communication with all regional chain decision makers
• Ensures compliance with annual Customer Marketing Agreement from Account HQ for all designated areas of responsibility
• Other duties as assigned by your supervisor
  
  

Qualifications

Education Business: Administration, Marketing Bachelors

• Minimum 5-7 years of strategic sales experience: preferably with a consumer-packaged goods organization
• Experience working with 3rd party, Direct Sales Distribution (DSD), and CDC Warehouse GTM (Preferable)
• Proficient in Circana (IRI), Retail Link, Nielsen data
• Knowledgeable in Warehouse replenishment programs and supply chain requirements.
• Frequently participated in successful strategic joint business planning sessions with major regional CPG retail accounts
• Can create Playbooks and other mediums to communicate and execute account/customer promotions and other trade events ensuring effective ROI
• Able to influence external and internal customers and work effectively in cross-functional environment.
• Proven track record of effective trade expense management
• Demonstrated skillful negotiation capability with Buyers and Senior Buyers in the Grocery Retail CPG industry
• Ability to create effective and dynamic presentations using Microsoft PowerPoint, Word, and Excel.
  
  

Barrcel USA takes pride in our people-centric culture - We Value the Person is our Core Belief. In addition to competitive pay and comprehensive benefits, we are committed to providing a safe and inclusive work environment that appreciates all dimensions of diversity, promotes personal and professional development opportunities and allows our associates to be their authentic selves