Kenvue

消费者洞察中国负责人 Head of Insights and Analytics, Kenvue China

Shanghai, Shanghai, CN

11 days ago
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Summary

What will you do

The Insights and Analytics Leader for China is responsible for guiding business strategy and growth for China. The ideal leader will spearhead identification of consumer and market insights by integrating. outside-in views on competition, market dynamics and consumer/shopper & HCP insights. You will provide impartial support and recommendations as a trusted business partner to both local and global stakeholders. In your role, you will have a substantial impact on business results by guiding decision-making, ensuring the adequacy of plans, optimizing operations, and excelling in a competitive marketplace. You will also oversee a team of insights professionals with technical and business expertise.


Key Responsibilities

  1. Strategic Leadership:
  • Develop and execute the insights and analytics strategy aligned with China Kenvue’s business objectives and strategic priorities.
  • Lead a high-performing team of analysts and insights professionals to deliver actionable insights that inform product development, marketing strategies, consumer, HCP and customer engagement initiatives.
  1. Consumer Insights:
  • Drive consumer research initiatives to gather social, qualitative and quantitative insights about customer preferences, behaviors, and trends.
  • Identify key consumer segments and create strategies to engage them effectively with projects from fundamental category & consumer understanding, brand health tracking, execution optimization and competitive intelligence.
  1. Data Analytics:
  • Oversee the collection, analysis, and interpretation of data from various sources to inform business decisions and strategy.
  • Utilize advanced analytical techniques, including predictive modeling and data visualization, to derive insights from complex datasets.
  1. Collaboration:
  • Partner with cross-functional teams, including marketing, product development, and sales, to ensure insights are integrated into business strategies.
  • Communicate insights and recommendations to senior leadership and stakeholders in a clear and compelling manner in order to drive business growth
  • Work as part of a matrixed organizational structure coordinating with global, regional and local stakeholders to both learn and share insights.


What we are looking for

Required Qualifications

  • At least 10 years of related experience in OTC and FMCG industries for both market research, insight and analytics roles
  • Proven experience in leading teams and managing complex projects with multiple stakeholders.
  • Proven track record of strategic thinking and executional optimization to drive business impact.
  • Ability to translate data and analyses into insightful and impactful recommendations (connection the dots, storytelling, influencing)
  • Strong analytical and problem-solving skills
  • Experience in identifying and recommending research methodologies and preferred suppliers
  • Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for diverse audiences.
  • Ensure compliance with regulatory requirements and industry standards
  • Fluent language skills in both English and Mandarin
  • University/bachelor’s degree or Equivalent in Marketing, Business, Data Science, or a related field; Master’s degree preferred.


Desired Qualifications

  • Strong analytical skills with proficiency in statistical analysis, data mining, and data visualization tools (e.g., Tableau, Power BI, SQL).
  • Passion for consumer health and a commitment to improving lives through data-driven decision-making.

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