Responsible for the daily operation of stores on platforms such as Xiaohongshu, WeChat, Shake, etc., including activity planning, page optimization, pop-up creation and sales target achievement.
Analyze user behavior data, formulate refined operation strategies, and improve conversion rate and repurchase rate. Docking platform resources, strive for activities and traffic support, enhance brand exposure.
Advertising and traffic optimization
Develop a global traffic placement plan (infomercials, search ads, KOL cooperation, etc.) to optimize ROI.
Monitor the placement data (CTR, CVR, CPA, etc.), quickly adjust the strategy and control the budget allocation.
Combine with user profiling, explore high-potential channels to improve the accuracy of placement.
Industry specialization and cross-departmental collaboration
Insight into luxury/outdoor industry trends, output competitor analysis report, optimize operation strategy.
Collaborate with design, customer service, and supply chain teams to promote the efficient implementation of projects. Requirements
Requirements
3 years of e-commerce operation experience, familiar with mainstream platform rules.
Proficient in advertising logic, with hands-on experience in Jittery, Xiaohongshu and other platforms.
With background in luxury/household product, understand the operation strategy of high customer unit price users.
Plus Points
Fluent in English, able to independently interface with overseas brands or analyze English market reports.
Master Google Analytics, DataStudio and other tools, outstanding data-driven decision-making ability.
Soft Qualities
Result-oriented, sensitive to traffic, good at optimizing conversion path through A/B testing.
Resistant to pressure, adapt to fast-paced work, with cross-team communication and coordination skills.
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