Protect your data
If you’re looking to make a splash in the candidate pool, then having a resume branding statement is one way to get noticed by the hiring manager. With a few simple steps, you can create one. Avoid a career nosedive by using our examples and tips to write a captivating personal branding statement.
Any marketing executive will tell you that if you don’t know your target audience, then you’re basically toast! When creating their brand message, successful companies focus on being unique, solving customer pain points, and delivering added value, while also outdoing the competition.
In the context of your career, a resume branding statement (also called a power statement) has exactly the same goals. Your brand is essentially you: what you can offer a prospective employer and what sets you apart from the other candidates. Including a standout branding statement on your resume offers you a chance to get noticed by the hiring manager.
In this article, we explore:
What is a resume branding statement?
How to create your resume branding statement
Resume branding statement examples
A resume branding statement is a short, catchy snapshot of your expertise that captures the attention of the hiring manager. It’s basically your unique value proposition (UVP) summed up in 15 or 20 words. Essentially, what unique qualities you can bring to the job and company over all the other candidates. A memorable resume branding statement should compel the hiring manager to read on and learn more about you.
Don’t confuse a resume branding statement with a professional summary. While both provide details of your personal skills, experience, and impressive achievements, they are quite different. A professional summary is more in-depth, from two to four sentences typically, whereas a resume branding statement is a 15-20 word, catchy slogan that sums up your most valuable attributes.
Creating a standout resume branding statement will get you noticed for the right reasons by the hiring manager. Here's four tips to help you get started:
Having a clear idea of your target market will help you create a compelling resume branding statement. Research your target role, company, and industry to understand how you can make a difference. What are the key requirements of the job role? What pain points does the company have? What does it take to be successful in this industry?
Think about what sets you apart from other candidates. What are your strengths? What have you achieved? This could be awards or industry recognition. What personal attributes helped you achieve your accomplishments? What are your values? The answers will help you pin down the personal brand message you want to convey.
Write a catchy and concise statement that wraps up your UVP. Use action verbs for maximum impact, such as advanced, championed, drove, exceeded, spearheaded, or steered. This will help make your resume branding statement more powerful.
Your resume branding statement should be placed at the top of your resume, just after your name and contact information. You can use bold, italics, and/or a larger font size as well as leave some white space around your statement to ensure it stands out.
Here are four examples of standout resume branding statements to inspire you.
Finance: Talented financial advisor with a track record of partnering with clients to achieve financial well-being and develop proactive retirement plan strategies.
Marketing: MarCom award-winning digital marketer passionate about reinventing and shaping brand perceptions via cutting-edge online campaigns that grow revenue and customer engagement.
Technical: Detail-oriented, IGDA-certified game developer with five years’ experience driving innovation in video game development for mobile devices.
Teaching: Visionary educator with over 10 years’ experience helping young people find their passion and path in life via inspiring learning environments.
If you’re looking to create or improve your resume to land an interview and secure your dream job, check out Career.io’s Resume Builder to get started.
In today’s job market, it’s essential to market yourself. Having a memorable resume branding statement can help you stand out and secure great job opportunities.
Your resume branding statement should be short (15 to 20 words max), catchy, memorable and provide a snapshot of your unique value to the hiring manager.
Researching your target role, company, and industry will help you create a resume branding statement that hits the mark and resonates with recruiters.
Place your resume branding statement prominently so it gets noticed! This should be just after your contact information and be either bold, italicized, or in larger font, with appropriate white space.
Helen is an experienced content writer, with expertise in corporate law, business, sales, marketing and education. Prior to this, she worked in recruitment and human resources, so she has a strong sense of what recruiters are looking for in terms of a potential employee. Helen loves exploring new places, writing blogs of her travel across Europe and enjoying trips to the US, Thailand and the Middle East. She is an avid reader of fiction, poetry, self-help books and factual content and also enjoys creative writing in her spare time, including poetry and children’s fiction.