What is one thing you can start doing today to stand out in the application process?

After weeks of searching for your dream job, you finally found it! The excitement is flowing as you envision yourself thriving in the role. 

The only hurdle standing between you and your dream is the daunting reality of a fiercely competitive job market. With countless others vying for the same phenomenal position, you realize your resume won't cut it.

You need a surefire way to capture their attention. So you wrack your brain to figure out, what is one thing you can start doing today to stand out in the application process.

If you’re determined to make sure your application doesn't get lost in the shuffle, there are a few strategic moves that can propel you above the competition.

In this article, we discuss:

• The importance of standing out from other applicants

• How to stand out in a job application

Do you really need to stand out from other applicants?

In today's fiercely competitive job market, the sheer volume of applications is staggering. According to a Glassdoor report, the typical corporate job opening attracts 250 resumes. However, the harsh reality is that out of this extensive pool, a mere four to six candidates will be deemed worthy of an interview, and only one will be offered the job.

In this highly saturated landscape, where the odds are not in your favor, the need to stand out becomes more than a choice—it becomes a necessity. 

How do you stand out from hundreds of applicants?

Here are a few ideas on how you can stand out in a crowd of hundreds of applicants vying for the same role.

Tailor your resume and cover letter to the job

Every company operates with its unique set of standards, preferences, and industry-specific jargon. However, many job seekers overlook the critical task of closely examining the job description and aligning their application with the company's language. Instead, they often submit a generic resume that merely lists their skills without mirroring the specific verbiage of the job posting.

In fact, according to a recent study, 54 percent of job seekers don’t customize their resumes for each employer, and seasoned recruiters can easily identify these one-size-fits-all resumes. That said, crafting a tailored application is a game-changer. 

A CareerBuilder survey revealed that 45 percent of employers are more likely to consider candidates who submit customized resumes. Tailoring your application not only showcases your qualifications but also signals to the employer that you've invested time in understanding their unique needs–positioning you as a direct match for the role. 

Build and leverage your personal brand

In the digital age, first impressions go beyond your resume; they extend into the world wide web. A 2020 survey by the Harris poll found that 67 percent of employers use social media sites to research potential job candidates.

So, before you even step into the interview room, it's highly likely that potential employers are googling your name to gain additional insights into your professional identity. So ask yourself, what will they find out about you?

This is your chance to leverage a strong online presence, consisting of a well-curated LinkedIn profile, a personal website, and strategically managed social media accounts. These tools can serve as a powerful asset in distinguishing yourself from other candidates.

Get a referral

Connect with professionals in your industry through networking events, online platforms, or informational interviews. Once you've established connections, politely inquire about potential job opportunities and express your interest.

A referral from someone within the company can significantly increase your chances of getting noticed. It provides a personal endorsement, demonstrating to the hiring team that you come recommended by someone they trust.

Go above and beyond

In addition to the standard resume and cover letter, consider developing a portfolio showcasing relevant work samples, projects, or case studies. This allows you to demonstrate your practical skills and provides tangible evidence of your capabilities.

Craft a proposal that outlines how you would approach the role. This proactive step not only showcases your initiative but also gives the employer insight into your problem-solving abilities and understanding of the company's needs. 

Going above and beyond in your application demonstrates initiative and commitment, setting you apart as a proactive and engaged candidate.

Apart from these recommendations, check out our Job Search Strategy tool that will help you optimize your application journey. 

Key takeaways

1. In a job market where hundreds of resumes flood employers, standing out becomes imperative.

2. Tailoring your resume and cover letter to align with the job description and company language significantly increases your chances.

3. Employers often Google candidates before interviews. A well-curated LinkedIn profile, a personal website, and managed social media accounts can set you apart.

4. A referral from someone within the company provides a personal endorsement, boosting your credibility.

5. Enhance your application by creating a tailored portfolio or proposal to showcase your initiative, problem-solving skills, and commitment, setting you apart as an invested candidate.