How to increase your LinkedIn profile views and why it’s important

The importance of LinkedIn cannot be understated. It’s one of the most widely used tools used by recruiters and hiring managers to scout for talent and for job seekers to connect with industry leaders. So, in an online world full of job seekers and networking enthusiasts, how do you stand out and make your presence known? The answer lies in knowing how to increase LinkedIn profile views.

In this blog post, we’ll take a deep dive into the world of LinkedIn and talk about:

• The importance of having your LinkedIn profile viewed more often

• How to get more views on your LinkedIn profile 

Do LinkedIn profile views matter?

Think of LinkedIn profile views as an opportunity to accelerate your career growth and make meaningful professional connections. To use LinkedIn to its full potential, optimize your profile so that it’s noticeable and it gets more clicks. 

Here are a few reasons why you might want to increase your LinkedIn profile views:

1. Grow visibility and facilitate branding

Your profile is often the first point of contact for all recruiters, hiring managers, clients, and even collaborators. This is why it’s important to think of your LinkedIn profile views as an indication of interest. Every time someone views your profile, they’re likely interested in your content, work experience, and/or professional accomplishments. 

By creating regular content and using a catchy headline, professionally-written summary, and key achievements, you can easily pique the interest of LinkedIn users.Whether you’re looking for clients or recruiters, the more views you get, the more people you can reach out to and connect with. 

2. Expand your professional network

Profile views aren’t just about connecting with recruiters. They also play a key role in expanding your professional outreach. The more people view your profile, the more likely LinkedIn’s search algorithm will recommend your profile to others. By optimizing your LinkedIn profile and getting sufficient views, you can explore various career and networking opportunities. 

3. Build meaningful professional relationships

Profile views also open the doors to building professional relationships. If someone views your profile, you can create a customized message for them to express your gratitude. By engaging with your profile viewers, you can increase your network, explore new opportunities, and even seek collaborations with different contributors.  

How do I get more views on my LinkedIn profile?

Your LinkedIn profile page is the source of your personal branding. For this reason, it’s important to make sure that it gets sufficient views. 

Here are six tips on how to increase LinkedIn profile views: 

1. Upload a professional headshot

Whenever someone visits your LinkedIn profile, the first thing they’re likely to notice is your profile picture. Since you want to make a solid first impression, put a professional photograph as your display picture. Also, since LinkedIn is a professional networking forum, you might want to look the part. 

2. Write a professional headline and summary

After noticing your profile picture, the next thing viewers are going to look at are your professional headline and summary. This section appears on top of your LinkedIn profile, so provide a brief description of your expertise and value proposition. 

A catchy and compelling headline grabs people’s attention. Use this section to talk about your current employment, but cast a broader net by mentioning your industry and key skills. The idea is to showcase your talent, so you need to sell yourself. If you want to make a career change, the headline is also the place to highlight this.

3. Create a compelling ‘About Me’ section

Just like a resume summary is one of the most crucial components of a resume, the About Me section is a key component of your LinkedIn profile. This is your opportunity to fully introduce yourself to the reader, talk about your experience and areas of interest, and explain what sets you apart from the rest. 

Write in a first-person format as if you’re talking directly to the reader. Mention your experience and how you’ve made an impact on the organizations you’ve worked at. Include any awards or recognition you’ve received. The objective is to make a lasting impression on the reader, enticing them to continue learning more about you. 

4. Add your accomplishments 

For each job detail you mention on your LinkedIn profile, it’s best to talk about the impact you made at that job. How did you help the company improve its bottom line? How did you solve a complex problem? Which company objective did you achieve, and how did you do it?

Use action verbs, such as leveraged, transformed, overhauled, optimized, and championed, when listing your accomplishments. These verbs are intended to showcase you as an achiever, not a doer. 

5. Update your skills

Towards the end of your LinkedIn profile, there’s a section that lists your skills. It’s important to keep this section up-to-date as and when you acquire new skills. Make sure the skills you mention here relate to your areas of expertise and industry. Review this section regularly. If you notice any outdated skills, remove them. 

6. Additional tips

Having a solid LinkedIn profile does not guarantee profile views. You have to make your profile as engaging as possible. In addition to the above-mentioned tips on optimizing your LinkedIn profile, here are a few other things to consider:

• Join groups. Like other social platforms, LinkedIn consists of different groups that aid in professional networking. If you notice any group that’s relevant to your job or industry, consider joining it and interacting with the different members. These types of small groups go a long way in expanding your professional circle.

• Actively create content. Your LinkedIn activity includes any articles you create and posts you share. If you want to be recognized, it’s important to create and share content on a regular basis. Do a quick search, see what industry leaders are writing about, and consider creating similar posts or share your thoughts on them; do not copy/paste someone else’s posts. The more actively you create content, the more people will engage, increasing visibility. Also, use popular and trending hashtags to improve your content’s outreach and get more people to comment on it. 

• Comment on other articles. While it’s good to create your own content, it’s equally important to engage with others’ content as well. Look at what some of the experts in your field are creating and engage with their content. Comment on their posts and articles and express your thoughts. As more and more people review your comments, they’re likely to check out your profile and connect with you. 

• Get some recommendations. A well-written recommendation from your former and existing supervisors and/or colleagues goes a long way in adding some credibility to your profile. Also, when a hiring manager or recruiter visits your profile, they’re likely to pay close attention to what people have to say about you. For this reason, it’s important to have a couple of recommendations on your LinkedIn profile. 

• Checkout LinkedIn Learning. If you want to upskill yourself, consider investing in LinkedIn Learning. The more courses you complete, the stronger your profile is likely to become, and the more views you’ll end up getting. Check out some of the top-trending and most in-demand courses, enroll in them, and complete them to add that badge to your profile. 

Are you looking to revamp your LinkedIn profile, but not sure where to get started? Get in touch with us today, and check out our career coach services.

Key takeaways

1. Getting LinkedIn profile views is more than just becoming popular. It’s one of the best ways to connect and network with people to take your career to the next level

2. To increase your LinkedIn profile views, you not only need an all-star LinkedIn profile, but you also need to actively create and post content and interact with other posts.

3. With an optimized LinkedIn profile, you can significantly improve your chances of getting noticed by the right people.