1. Career Advice
  2. Career Path
  3. Finding great opportunities for sociology careers
Finding great opportunities for sociology careers

Finding great opportunities for sociology careers

Artwork by: Antonina Kasyanikova

  • Is a sociology career a good path?
  • Research
  • City planning
  • Public relations 
  • Teaching
  • How does sociology affect everyday life?
  • Is it hard to get a job in sociology?
  • Top 5 sociology careers
  • 1. Human resources manager 
  • 2. Social worker 
  • 3. Policy analyst
  • 4. Market researcher
  • 5. Government employee
  • Key takeaways

One of the reasons sociology careers are so popular is because of the huge impact those working in this industry have on society as a whole. In this blog, we will take a closer look at some of the opportunities for those interested in sociology as well as what to expect when working in this industry.

One of the best things about getting a sociology degree is that there are many career paths you can choose from. It’s a fascinating field that explores human behavior, social structures, and cultural practices and can present a rewarding career. In this blog, we will look at some ways to find great opportunities for sociology careers.

Here are a few of the areas we will be covering:

  • Is a sociology career a good path?

  • How does sociology affect everyday life?

  • Is it hard to get a job in sociology?

  • Top 5 sociology careers

Is a sociology career a good path?

Someone who has a sociology career is someone who looks for issues that affect society and humanity as a whole. Since it is such a broad industry, there are many rewarding careers available. 

Sociology is also an industry that always demands more professionals due to the importance of the work and projects completed. Here are just a few of the areas you can specialize in if you choose a sociology career.


Understanding how people react and why they react the way they do is invaluable to many industries. If you specialize in research, you can develop the sociology theories that can shape practices that directly affect society and humans. 

City planning

From taking care of the people’s needs in a community to helping shape what the community looks like, sociology careers are crucial when it comes to city planning. In this career, you can help eliminate infrastructure issues and help plan for the needs of your community in the future.

Public relations 

For those hoping to help businesses be successful, sociology is a critical part of the public relations industry. With this specialty, you can help ensure a business’s message aligns with the needs and wants of its customers.


There will always be a need for more who are interested in sociology careers, and choosing to teach can allow you to share your passion while inspiring the next generation of sociology professionals.

How does sociology affect everyday life?

Sociology careers can have a huge impact on human behavior and the relationships between individuals in a community. This means those in this industry may affect many areas, including the following.

  • Crime. Understanding what drives certain individuals to crime can help eliminate or minimize the crime that occurs. 

  • Culture. By researching how members of a community or family interact with one another, sociology professionals can help improve cultures and create a safe environment for everyone.

  • Family relationships. When we can better understand how we communicate with one another, families can build stronger relationships and tighter bonds with each other.

  • Class divisions. Each class in a community reacts a little differently to conflicts. Sociologists can identify social inequalities and discover ways to make the world a better place for all classes.

  • Social stability. Stability is key when it comes to developing a great society, which is exactly what those working in the sociology industry can help provide.

  • Communities. Overall, sociology careers help create better communities filled with individuals who care for and take care of one another because they better understand each others’ needs and communication styles.

Is it hard to get a job in sociology?

While sociology is a rewarding field and there are many opportunities for those interested in pursuing a sociology career, there are some challenges for those interested in entering the field. For example, you will need to obtain an undergraduate degree to become a sociologist, but some careers require higher degrees, including master’s degrees or a Ph.D.

However, once you do obtain the required education for your field of interest, a whole world of work opportunities will open up for you because of the many directions you can take with a sociology degree.

Regarding the actual work sociologists perform, many in the industry find it to be extremely rewarding and not too difficult to complete. Some of this is because it involves human nature, which makes it a relatable industry. Sociology professionals, as a whole, are also collaborative, making it easy to find guidance and knowledge from others when you pursue a sociology career.

Statistical Insight

The sociology industry is expected to grow by about 5 percent by 2031. This means that every year, there are expected to be at least 300 jobs available in the sociology industry.

Top 5 sociology careers

Now that we’ve taken a close look at the sociology industry as a whole, we will dive a little deeper into some of the top sociology careers you can pursue after obtaining your degree. The following careers are just an example of what’s available but are a great example of what’s possible.

1. Human resources manager 

From hiring new employees and managing talent within an organization to setting up policies and improving benefits and payroll, human resources managers attempt to make employee relations better. Your goal in this career is to make employees feel valued and fulfilled while reducing turnover and employee-related issues that companies typically see. 

2. Social worker 

Many of the individuals social workers interact with are those from groups that are vulnerable, such as children and minorities. Social workers are instrumental in helping improve communities because they are on the front lines of addressing issues related to social injustice, discrimination, and poverty. This job is especially fulfilling because you can directly impact the lives of people and help them to live better lives.

3. Policy analyst

As with many other sociology careers, a policy analyst helps shape communities and make them safer. In this career, you will be analyzing policies on an organization, city, state, or even national level to determine how certain policies affect the communities they are a part of. You will then make changes or suggestions that make policies more effective and fair to all individuals who live in a community.

4. Market researcher

For those hoping to work with an organization in a marketing role, a market researcher may be the perfect sociology career. Businesses use this role to help determine whether or not a certain service or product will be successful in the market. Some of the work you may be doing includes analyzing consumer behavior, creating customer personas, completing public opinions and market analysis, and predicting future trends.

5. Government employee

Governments employ sociology employees in several ways. For example, these employees may tackle tough environmental and sustainability issues. Peace Corps members, social development professionals, and public relations specialists are also some careers that might be available on a government level.

Key takeaways

  1. Those who are looking to make a difference in their community and around the world may find sociology to be a good career for them.

  2. Sociology careers can help reduce crime, improve families, and make communities safer and better places for people of all types.

  3. Education is important when pursuing a sociology career, and many professionals may need to obtain anything from an undergraduate degree to a Ph.D.

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