Position: MarTech Specialist – Salesforce Marketing Cloud
Location: Toronto
Mode of Work: Hybrid (3 days a week)

This job posting is for an existing, active vacancy and we are looking to hire a MarTech Specialist with expertise in Salesforce Marketing Cloud (SFMC).

Summary:

We are looking for a Salesforce Marketing Cloud professional who can design, develop, and support end-to-end marketing technology solutions, including campaign execution, data modeling, automation, and platform administration.

Roles & Responsibilities:

• Evaluate business requirements and recommend appropriate SFMC solutions and architecture
• Design and implement email, SMS, and push campaigns using Email Studio, Journey Builder, and Automation Studio
• Build and manage data models including Data Extensions, Contact Builder, and segmentation strategies
• Develop marketing assets using SQL, AMPScript, SSJS, and APIs (REST/SOAP)
• Configure automations, triggered sends, and cross-channel communication workflows
• Implement data integrations including imports, exports, SFTP, and Marketing Cloud Connect
• Create reporting and analytics using Datorama or data views for performance tracking
• Build CloudPages, preference centers, and dynamic personalized content
• Troubleshoot platform issues and ensure smooth execution of marketing campaigns
• Manage subscriber lifecycle including subscription, unsubscribe, and data compliance
• Support governance, deliverability, and compliance (CASL, CAN-SPAM, GDPR)
• Administer SFMC environment including users, roles, permissions, and business units

Qualifications & Skills :

• Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
• Strong development skills in SQL, AMPScript, SSJS, and API integrations
• Experience designing data architecture and segmentation strategies
• Knowledge of email deliverability, sender authentication, and compliance standards
• Experience with Marketing Cloud Connect and integration frameworks (API, FTP)
• Ability to build personalized, dynamic marketing campaigns and assets
• Strong understanding of analytics, reporting, and campaign optimization
• Experience in SFMC administration including account setup, permissions, and monitoring
• Familiarity with tools such as Postman and Salesforce ecosystem integrations
• Relevant certifications such as Salesforce Marketing Cloud Email Specialist, Developer, Consultant, or Administrator preferred