Product Marketing Manager Resume Example & Writing Guide
- What should your product marketing manager resume include?
- How can you create a professional summary?
- How should you describe your work experience as a product marketing manager?
- Include a fitting product marketing manager resume education and certifications section
- Which key skills are relevant for a product marketing manager resume?
- How to select the most impactful product marketing manager resume template
- Copyable product marketing manager resume example
- Key takeaways for writing a product marketing manager resume
As a product marketing manager, you’re responsible for conveying a product's story to the market. You deliver compelling messages that ensure successful product launch and effective brand positioning. While you may be a whizz at marketing products, it can often be easier said than done to market yourself via your resume.
This resume guide and example will help you position yourself as the one to hire, including:
What should a product marketing manager resume include
Advice on each section of your resume (summary, work history, education)
Adding relevant key skills to your resume
Choosing the right resume template for a product marketing manager
What should your product marketing manager resume include?
To advance your career in product marketing management, your resume needs to highlight a diverse skill set. This ranges from business development, trend analysis, and brand positioning to strategic leadership, communication, and negotiation skills. No day in the life of a product marketing manager is the same, so highlighting job-specific skills and expertise, as well as cherry picking stand-out achievements, is key to maximizing your chances of success.
Your product marketing manager resume should contain the following elements:
The resume header with your contact information
The professional summary
The employment history section
The resume skills section
The education section
How can you create a professional summary?
Your first chance to make a great impression is via your professional summary. This is a snapshot of your relevant skills, experience, and success in product marketing. It’s four key sentences that tell recruiters what unique qualities and value you can bring to their company. Highlighting your specific expertise in business development, market analysis, and product management, combined with your creative outlook, collaborative approach, and strong leadership skills, is one way to increase your chances of moving forward in the hiring process.
Another strategy to attract the hiring manager’s attention is to place six or seven key areas of expertise right above your professional summary. When recruiters complete their first initial scan of your resume, this will immediately stand out to them. Use the job description as your guide and include keywords that are relevant to the specific position you are targeting.
See our adaptable product marketing manager resume summary below.
Seasoned professional with extensive experience in guiding business development, directing marketing efforts, and developing market-based solutions to drive business success. Expertise in analyzing markets, data, costs, and competition to create optimal and winning product strategies. Solid history of success in supporting organizational goals within a wide range of industries, including advanced materials, renewable energy, and semiconductors. Proven ability to manage product introduction, launch, presentations, and negotiations.
How should you describe your work experience as a product marketing manager?
The work experience section is the crown jewel. Every hiring manager will want to know what you have achieved as a product marketing manager. Balance paragraphs with bullet points, providing recruiters with vital information about your core responsibilities in each role.Then, highlight your achievements with the all-important results.
Aim to include quantifiable results as much as possible, as this information will be of particular interest to recruiters. Don’t worry if you don’t have this type of information for every role. As an alternative, you can detail successful projects, key contributions, and other ways you’ve performed above and beyond in your job responsibilities. Any example that shows initiative and creativity is worth including.
For example:
Developed requirements for a Next Generation commercial product concept with input from sales teams and global clients, then secured full buy-in from the Board.
Take a look at the adaptable product marketing manager resume employment history section below.
Global Product Marketing Manager at Rain Corporation , Tucson, AZ 2017 — Present
Oversaw multimillion-dollar commercial valve product portfolio. Directed new product development and quality improvement efforts for related lines of products. Led cross-functional teams while serving as single contact point for product issues/concerns. Delivered customer-facing presentations while acquiring new clients and advancing customer credibility.
Realized triple-digit growth for underperforming valve product line through focused customer sales, marketing, and manufacturing efforts.
Developed requirements for Next Generation Commercial Valve product concept with input from sales team and customers worldwide and presented to senior management for approval.
Directed cross-functional team in successfully executing a million-dollar quality improvement project - unprecedented in the company’s recent history for the level of visibility, magnitude, and intensity of effort.
Traveled extensively to Mexico and interacted with manufacturing, engineering, and quality teams, acquiring substantial experience in global business operations and cross-cultural team leadership.
Global Technical Marketing Manager, Solar at SunEdison, St. Louis, MO 2014 - 2017
Orchestrated technical marketing efforts for solar wafer business, collaborating with global SunEdison team of sales directors, account managers, application engineers, and technical staff. Reviewed new product requests from field and interacted with R&D to drive development of identified new products. Collaborated with Pilot Line Operations team to accelerate cost reduction.
Led multinational team for worldwide customer qualification of SunEdison’s advanced solar wafer products; developed technical marketing plans incorporating input from customer product and R&D roadmaps.
Gathered, synthesized, and presented marketing intelligence to senior management for monocrystalline wafers, contributing to ~$100M SunEdison acquisition.
Recognized as key contributor in SunEdison’s penetration into solar business as Segment Marketing Lead, establishing revenue stream over $1B.
Global Segment Marketing Manager, Micro components/Logic/Solar at SunEdison (formerly MEMC), St. Louis, MO 2010 - 2014
Managed product portfolios and new product platforms for semiconductor and solar segments. Tracked performance of major semiconductor and solar customers through earnings calls, investor presentations, and trade news. Analyzed potential technical threats and recommended optimal action plans. Created and presented quarterly segment assessments to senior management. Collaborated with global internal teams and worldwide customer base. Assessed market needs and trends within assigned segments, reviewing and recommending new product proposals for CEO’s approval.
Played pivotal role as member of team responsible for new products, consistently contributing over 40% of annual revenue from new products alone.
Nurtured advanced technology platforms for Micro components/Logic segments, expanding sales to over $25M; developed targeted market plans and high-impact marketing collateral and managed customer qualification functions to optimize marketing performance and revenue generation.
Make your resume pop with the right action verbs
Your resume needs to position you as an achiever in the field of product marketing rather than a doer. One way to achieve this goal is to use action verbs across your resume to present your skills, experience, and achievements in a dynamic and compelling way. For example, instead of managed try orchestrated, or replace changed with transformed. Check out our article for some effective action verbs.
Include a fitting product marketing manager resume education and certifications section
Highlighting your degrees, credentials, and certifications the right way is vital on your product marketing manager resume as recruiters will be looking to see that you’re qualified. Here’s some key areas to focus on when crafting your education section:
List your education in reverse order with the highest qualification first. If you’re completing any relevant continuing education or certifications, include these as “Ongoing” or with the expected completion date (month and year).
Include professional memberships. Highlight any professional product management associations, such as the Association of International Product Marketing and Management (AIPMM). You can detail this information in a standalone section to follow your education section so it stands out.
Keep it simple. Only list relevant information—qualification level, subject, and educational institution—to keep this section clear and concise.
MBA in Marketing at Case Western Reserve University, Cleveland, OH
MS in Metallurgical Engineering at Purdue University, West Lafayette, IN
BE in Metallurgy at Indian Institute of Science, Bangalore, India
Which key skills are relevant for a product marketing manager resume?
One thing you can be sure of: hiring managers will scour your resume to find out whether you have the key skills they need. They may also employ the use of ATS during the screening process to electronically scan your resume for these very same keywords. So, how do you overcome these initial hurdles in the screening process?
Tailoring your resume to the job description is the best way to ensure your resume gets read. Review the job description closely and look out for terms that are repeated or emphasized as important skills and experience as these will be the keywords you want to include.
Our templates provide a key skills list with common skills for a product marketing manager. You should also sprinkle those key skills throughout your resume by demonstrating those skills in action—both in your work history and professional summary. For a product marketing manager, a few critical skills might include:
Strategic marketing initiatives
Product management
Business development
Customer relations
Market and trend analysis
Executive negotiations
Team building and leadership
How to select the most impactful product marketing manager resume template
Most recruiters favor a straightforward resume format. When you consider the amount of resumes they receive, this makes sense. Stick to clear sections, consistent font and spacing, and use bullet points to enhance readability. Avoid design-heavy formats as this can result in the ATS being unable to parse the information from your resume correctly, so your resume might not even get through to the hiring manager.
Reverse chronological order is the best format to show off your marketing skills. Place greater weight on more recent and relevant positions since these will be of most interest to recruiters. In terms of length, your product marketing resume should be one or two pages. Anything longer can fall into the remit of information overload.
When exploring our many resume templates in our resume builder, start by selecting the resume layout that fits your situation best. Find inspiration with our over 100 available resume examples.
Copyable product marketing manager resume example
Summary
Seasoned professional with extensive experience in guiding business development, directing marketing efforts, and developing market-based solutions to drive business success. Expertise in analyzing markets, data, costs, and competition to create optimal and winning product strategies. Solid history of success in supporting organizational goals within a wide range of industries, including advanced materials, renewable energy, and semiconductors. Proven ability to manage product introduction, launch, presentations, and negotiations.
Employment history
Global Product Marketing Manager at Rain Corporation , Tucson, AZ 2017 — Present
Oversaw multimillion-dollar commercial valve product portfolio. Directed new product development and quality improvement efforts for related lines of products. Led cross-functional teams while serving as single contact point for product issues/concerns. Delivered customer-facing presentations while acquiring new clients and advancing customer credibility.
Realized triple-digit growth for underperforming valve product line through focused customer sales, marketing, and manufacturing efforts.
Developed requirements for Next Generation Commercial Valve product concept with input from sales team and customers worldwide and presented to senior management for approval.
Directed cross-functional team in successfully executing a million-dollar quality improvement project - unprecedented in the company’s recent history for the level of visibility, magnitude, and intensity of effort.
Traveled extensively to Mexico and interacted with manufacturing, engineering, and quality teams, acquiring substantial experience in global business operations and cross-cultural team leadership.
Global Technical Marketing Manager, Solar at SunEdison, St. Louis, MO 2014 - 2017
Orchestrated technical marketing efforts for solar wafer business, collaborating with global SunEdison team of sales directors, account managers, application engineers, and technical staff. Reviewed new product requests from field and interacted with R&D to drive development of identified new products. Collaborated with Pilot Line Operations team to accelerate cost reduction.
Led multinational team for worldwide customer qualification of SunEdison’s advanced solar wafer products; developed technical marketing plans incorporating input from customer product and R&D roadmaps.
Gathered, synthesized, and presented marketing intelligence to senior management for monocrystalline wafers, contributing to ~$100M SunEdison acquisition.
Recognized as key contributor in SunEdison’s penetration into solar business as Segment Marketing Lead, establishing revenue stream over $1B.
Global Segment Marketing Manager, Micro components/Logic/Solar at SunEdison (formerly MEMC), St. Louis, MO 2010 - 2014
Managed product portfolios and new product platforms for semiconductor and solar segments. Tracked performance of major semiconductor and solar customers through earnings calls, investor presentations, and trade news. Analyzed potential technical threats and recommended optimal action plans. Created and presented quarterly segment assessments to senior management. Collaborated with global internal teams and worldwide customer base. Assessed market needs and trends within assigned segments, reviewing and recommending new product proposals for CEO’s approval.
Played pivotal role as member of team responsible for new products, consistently contributing over 40% of annual revenue from new products alone.
Nurtured advanced technology platforms for Micro components/Logic segments, expanding sales to over $25M; developed targeted market plans and high-impact marketing collateral and managed customer qualification functions to optimize marketing performance and revenue generation.
Education
MBA in Marketing at Case Western Reserve University, Cleveland, OH
MS in Metallurgical Engineering at Purdue University, West Lafayette, IN
BE in Metallurgy at Indian Institute of Science, Bangalore, India
Skills
Strategic Planning & Implementation
Multinational Operations / Exposure
Market Segment Research & Qualification
Customer Relationship Management
Executive Negotiations
Market Trend Analysis
Technology Management
Product Development
Quality Assurance & Improvement
Team Building & Leadership
Key takeaways for writing a product marketing manager resume
Product marketing managers are responsible for communicating a compelling product story to customers and prospects aligned to commercial objectives.
If you’re looking to land your dream product marketing job, you need to highlight your hard-earned product management experience and your ability to deliver results.
Target your resume by including keywords in each section, like product launch, market trend analysis, customer relationship management, etc.
Make your life easier by using our online resume builder to create your product marketing manager resume with adaptable templates and AI powered content.
